Well, I just got back from the service deptartment of our local Porsche/VW dealer. I have been a customer(guest) of their dealership for 23 years and during that time my immediate family has purchased 17 cars here.
Wes shows where to find Jing project and describes Jing’s features and How to use Jing screen capture to take screen shots, record screencasts , upload to facebook, youtube, twitter For More about Wes and to get access to my free training and private conference calls opt in to my newsletter at WesWisdom.com – See how these videos are made at marketingwithquickvideos.com
Got a team in other cities, states or countries? – Here is a great piece of software that is FREE and can be used to connect up to 10 people to your screen for coaching – Also allows Remote connection so you can help them set up things right on their computer – How Cool is that
http://www.marketingwithquickvideos.com
Are you in a Home or Small Business?
Struggling for leads,
People to Talk to,
Prospects, Clients Customers?
You Know that you need to be online
BUT
You are not sure how to:
Blog
Do WordPress
Make Videos
Record and Upload Audios
then
GOOGLE IT!
and then
Talk about it in blogs, Articles and in Videos
Serve First…..
People will seek you out
To get the answer to their Questions
For More Tips on building your business
Check out http://www.homeandsmallbusinessworld.com
It’s so easy just to be average, to do as we always do, to act as everyone else does
What would happen if you decided to change a simple task, like how you order your coffee
What do you think might happen?
Watch as Wes Hazlitt Orders a coffee at Tim Horton’s Drive Thru – Check out the smiles on the clerks faces and leave me a comment
What will you do to brighten someone’s day today?
In his book Crush It, Gary Vaynerchuk explains how Social Media has removed the gate keepers that control what gets exposed in traditional media and therefore how anyone can use Social Media Tools and their own time to create a personal brand that they can then market
GAry Vaynerchuk propelled his parent’s wine and liquor store into a multi-million dollar business while using http://www.WineLibraryTV.com to create a brand so powerful that he was interviewed on Late night with Conan O’brien.
One of the things Gary suggests in his book “Crush It” is to take advantage of the new social media sights, like Facebook twitter and more and get yourself a video camera like the Flip Ultra HD or the Kodak z18 and start using video
To expand and promote your brand . More about Wes and branding yourself online at http://www.weswisdom.com
“In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000 and released the first book, “Crush It! Why Now is the Time to Cash in on your Passion,” in October 2009. The deal is groundbreaking in the publishing world as one of the first attempts to successfully use a low-advance/high royalty business model.[19] In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times bestseller list and #7 on the Wall Street Journal Bestseller List.[20][21]
The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls “sweat equity”, are now all one needs to build a brand and business.
“Crush It” was also among the first books released on the Vook platform from http://en.wikipedia.org/wiki/Gary_Vay…
Wes Hazlitt discusses that increasing research in the US and Australia has found that the use of and response rates to the traditional yellow pages is declining. Even the best-pulling ads in specific sections are not getting the number of callers or sales it used to and advertising costs keep climbing.
People are increasingly turning to the Internet to find local or online information. Some statistics suggest that the use of on-line search can be as high as 80% of all information searches.
Even The Wall Street Journal acknowledges that the days of printed directories like Yellow pages are numbered. The Wall Street Journal reported that advertising in US print directories is expected to fall 39% over the next four years. In other words, online marketing is considered to be a marketing trend that is the new way to do business if you want to remain in business.
In Yes! 50 Scientifically Proven Ways to be Persuasive, Cialdini discusses Six “Weapons of Influence” 2 of which are “Scarcity and Social Proof” QVC shopping channel and Amazon.com use these techniques regularly to persuade you to buy their stuff NOW
How companies like Amazon.com and QVC use concepts like scarcity and Social proof to persuade you to take action now and buy their products. Robert Cialdini
His most recent work, Yes! 50 Scientifically Proven Ways to be Persuasive (ISBN 978-184668-016-8), co-authored with Dr. Noah Goldstein and Steve J. Martin, provides insights on how to apply the science of persuasion to be more effective at influencing others at work and in personal situations. Yes! is a New York Times, USA Today, & Wall Street Journal Best Seller.
[edit]Six “Weapons of Influence”
Cialdini defines six “weapons of influence”:
Reciprocity – People tend to return a favor, thus the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935.
Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. See cognitive dissonance.
Social Proof – People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.
Authority – People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre.
Liking – People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.
Scarcity – Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.
If you have been contemplating using video marketing for your home or small business there has NEVER been a better time that now to get on board.
YouTube just announced that views on mobile devices has reached 100 million views DAILY!
People are viewing videos in the millions on their iphone and android phones.
YouTube has upgraded their mobile site to allow users to like, dislike favorite and create playlists from their mobile touch phones
Wes Hazlitt reviews the perrenial classic Influence by Robert Cialdini. If you are a home or small business owner learning about the “weapons of influence” is absolutely necessary for your success. Knowlege of psychological triggers such as reciprocity, social proof, commitment, and liking etc can change the face of your business almost overnight
